In 2001 David and Marilyn DeVooght, Kanab 4×4 enthusiasts, established Dreamland Safari Tours in response to an obvious demand for scenic tours in the Kanab Area. These Utah safari tours were a great side venture for the retired couple and provided a way for curious travelers to go places off the beaten track, places they otherwise would never be able to see. In addition to launching the business and running desert safaris, they were busy securing the future for 4×4 recreation in the area with local activism. Dreamland owes its existence to Dave and Marilyn. Without their passion and perseverance Dreamland Safari Tours would have never gotten off the ground.
In 2011 Dreamland changed hands from Dave and Marilyn to William James, who took over the company with the vision of expanding into multi-day expeditions and helping develop Kanab as a world-class outdoor destination. Through its nine seasons under Will’s and his wife Meghann’s management, Dreamland continued to expand and receive customer accolades. Dreamland grew to become the largest and most comprehensive tour company in the Kanab Area.